Legal Department
Effective Date: July 12, 2026
This Privacy Policy detailed here establishes the rigorous legal conditions governing the acquisition, processing, handling, storage, systematic protection, and lawful transfer of personal and telemetry information collected from users, clients, partners, and employees by **INNOVATE FOODS LIMITED** (Registration Address: Barncraig, Boreland Road, Dysart, Kirkcaldy, KY1 2YG, Scotland, UK; Contact Email: info@innovatefoods.sbs) (hereinafter referred to as "the Company", "We", "Our", or "Us").
Our operations involving personal data processing are conducted in strict compliance with the provisions of the United Kingdom Data Protection Act 2018 (DPA 2018), the UK General Data Protection Regulation (UK GDPR), the Privacy and Electronic Communications Regulations (PECR), and where applicable, the EU General Data Protection Regulation (Regulation (EU) 2016/679).
1. Basic Definitions and Legal Bases of Processing
Under UK GDPR and the Data Protection Act 2018, INNOVATE FOODS LIMITED serves as the "Data Controller" for all personal information gathered via this corporate web portal, customer account platforms, mobile dispatch links, and during contractual engagement. We collect and process your personal data under the following legitimate bases:
- Contractual Necessity: To fulfill our agreements to provide meal deliveries, corporate catering, or logistics services.
- Legal Obligation: To comply with UK tax, financial reporting, and food safety regulations.
- Legitimate Interests: To optimize our website user experience, manage logistics, and prevent fraudulent activity.
- Consent: Your explicit consent provided when subscribing to newsletters or submitting contact forms.
2. Classifications of Collected Information
We collect personal data to provide safe, high-quality foodtech and delivery services. This information includes:
- Identity Data: Full name, company name, corporate role, and professional credentials.
- Contact Details: Billing address, physical delivery address (including postcodes), telephone numbers, and email addresses.
- Nutritional and Physiological Preferences: Voluntarily provided information regarding food allergies, dietary requirements, or biometric targets.
- Technical and Telemetry Data: IP addresses, browser types, operating systems, cookie identifiers, and device location data.
3. Purposes of Processing
INNOVATE FOODS LIMITED utilizes your personal data for the following essential purposes:
- Processing orders, arranging logistics, and managing billing.
- Personalizing meals to accommodate client-specified dietary requirements.
- Providing real-time tracking updates via SMS or email during delivery.
- Securing payments and protecting our platform against cybersecurity risks.
- Sending administrative updates, legal notices, and promotional content with your consent.
4. Security Measures and Data Retention
We employ modern security measures to safeguard your personal data. All data transfers are encrypted using industry-standard SSL/TLS protocols. Data is stored on secure cloud servers located within the United Kingdom and the European Economic Area (EEA), with access restricted based on the principle of least privilege.
Our data retention periods are determined by operational requirements and UK regulations:
- Financial records, invoices, and transaction histories are retained for seven (7) years to comply with HM Revenue & Customs (HMRC) requirements.
- Customer profile information and dietary preference records are kept for as long as your account remains active or until you request its deletion.
5. Data Subject Rights (UK GDPR)
Under UK GDPR and the Data Protection Act 2018, you have the following rights regarding your personal data:
- Right of Access: Request a complete copy of the personal data we hold about you.
- Right to Rectification: Request corrections to any inaccurate or incomplete personal information.
- Right to Erasure: Request the deletion of your personal data when it is no longer required for its original purpose.
- Right to Restriction: Request that we limit the processing of your personal data under certain conditions.
- Right to Portability: Request the transfer of your data in a structured, machine-readable format.
To exercise any of these rights, please contact our Data Protection Officer at **info@innovatefoods.sbs**. We will verify your identity and respond to your request within thirty (30) calendar days.